Jasmina Bašić, Dragana Dragaš Milovanović, Slavica Krsmanović: AIR POLLUTION AS A RISK FACTOR FOR HEALTH AND WELL BEING: INSIGHTS FROM BELGRADE AND KOPAONIK
Dubravka Marinović, Dragana Dragaš Milovanović, Veroslava Stanković: SPA THERAPY IN THE REHABILITATION OF POST COVID SYNDROME
Ljiljana Šimpraga, Dragana Kljajić, Gordana Grbić: HEALTH TOURISM FROM THE PERSPECTIVE OF HEALTHCARE STUDENTS
Jasmina Bašić, Dragana Dragaš Milovanović, Danka Tešić, Danijela Pecarski: TELEMEDICINE PERSPECTIVES ON PATIENT’S WELLBEING IN SERBIA
Mihaela Lazović: LINGUISTIC ERRORS IN ENGLISH FOR PROFESSIONAL COMMUNICATION WITHIN TOURISM, HOSPITALITY AND GASTRONOMY: A CORPUS-BASED ANALYSIS
Andrea Žerajić, Petar Minić, Lazar Miković: THE IMPACT OF DIGITALIZATION ON FOREIGN LANGUAGE KNOWLEDGE ASSESSMENT IN HIGHER VOCATIONAL EDUCATION
Milena Vukić, Ksenija Vukić, Veljko Jovanović: ATTITUDES OF STUDENTS TOWARDS START-UP BUSINESS IN SERBIA
Jelena Petrović, Duško Petrović, Nemanja Filipović: CAUSALITY BETWEEN BRAND EQUITY OF TOURIST DESTINATIONS AND TRAVEL INTENTIONS
Nataša Simeunović Bajić, Aleksandra Terzić: URBEX COMMUNICATION AND CREATIVE INDUSTRIES: FROM ANTI-TOURISM TO EMBRACING TOURISM’S POSSIBILITIES
Mirjana Ilić, Milica Obradović, Jasmina Leković: INVESTMENT STRATEGIES IN CREATIVE TOURISM: EXPLORING THE FINANCIAL VIABILITY OF CULTURAL EXPERIENCES
Vesna Alivojvodić, Aleksandra Vučinić, Strahinja Čukić, Marija Despotović: NAVIGATING FOOD WASTE REDUCTION IN THE SERBIAN HOSPITALITY SECTOR: A CASE STUDY OF HOTELS’ FOOD WASTE VALORISATION
Natalia Solovjova, Ljiljana Crnčević Radović, Đorđe Popović: INNOVATIONS IN LEGAL PROCEDURES FOR SPA SERVICES IN SERBIA: CASE STUDY OF BANJA KOVILJAČA SPA
Marija Trajkov, Marija Najdić, Milan Ilić, Danijela Pecarski: THE POTENTIAL OF REHABILITATION PRIVATE CENTERS IN BELGRADE AND THEIR ROLE IN THE DEVELOPMENT OF MEDICAL TOURISM
Ismet Karatas, Umit Sengel: TURKEY’S TOURISM IN THE CONTEXT OF DESTINATION SAFETY AND EARTHQUAKE RISK
Đurđica Perović, Tatjana Stanovčić, Mileva Manojlović: ORGANIZATIONAL CULTURE AND GREEN HOTELS – INNOVATIVE CONCEPTS IN SUSTAINABLE MANAGEMENT PRACTICES – INSIGHTS FROM MONTENEGRO
Duško Vujačić, Đurđica Perović, Olivera Vlahović: POTENTIAL FOR DEVELOPING LAKE OTILOVICKO AS A DAY TRIP TOURIST DESTINATION
Predrag Todorov: DEVELOPMENT OF SUSTAINABLE TOURISM PRODUCTS THROUGH ECOTOURISM GUIDING AND EDUCATION: A CASE STUDY OF THE „JEVREMOVAC” BOTANICAL GARDEN
Slobodan Čavić, Svetlana Marković, Miloš Zrnić: THE ROLE OF TOURIST DESTINATION BRAND MANAGEMENT ON THE EXAMPLE OF GASTRONOMIC DESTINATION VOJVODINA IN THE ANALYSIS OF BRAND NETWORK VALUE
Sara Stanić Jovanović, Aleksandar Ivanovski, Nevena Miletović: THE MUNICIPALITY OF ARANĐELOVAC AS AN EXAMPLE OF GOOD PRACTICE FOR A SUSTAINABLE TOURIST DESTINATION
Ge Tingting: SEASIDE VACATION TOURISM AND CULTURAL INNOVATION: INSPIRATION OF CHINA’S ARANYA HOTEL TO SERBIA’S TOURISM INDUSTRY
Marija Najdić, Bojana Plemić, Renata Pindžo: EUROPEAN REGULATIONS AND CULTURAL HERITAGE INTERPRETATION
Marija Nikolić, Jasmina Arsenijević, Ivana Vasić: THE TOURISM POTENTIAL OF RURAL MANIFESTATIONS: UNDERSTANDING VISITORS ’MOTIVES AND BEHAVIOUR
Xiaoli Zhang: CRAFTING DESTINATION IMAGE: A SEMIOTIC EXPLORATION OF YUCUN VILLAGE’S LINGUISTIC LANDSCAPE
Predrag Todorov: INNOVATIONS IN SUSTAINABLE CULTURAL TOURISM IN BELGRADE: THE DIGITAL TRANSFORMATION OF MUSEUMS
Natalija Gaković, Predrag Maksić, Nebojša Ćurčić: THE ROLE OF POSTMODERN DESIGN IN THE PROMOTION OF THE TOURIST ATTRACTION “PIAZZA D’ITALIA”, NEW ORLEANS
Аlenka Divjak, Lea-Marija Colarič-Jakše: THE BATTLE OF THE FRIGID RIVER: HISTORY AND STORYTELLING IN THE VIPAVA VALLEY, SLOVENIA
Natalija Minić: THE BENEFITS FOR THE LOCAL COMMUNITY FROM CREATING POP CULTURAL TOURISM DESTINATION BRANDS
Wu Li-Jun: RESHAPING THE CULTURAL LANDSCAPE OF TOU0RISM: IN-DEPTH EXPLORATION AND REVIVAL OF MYTHS, LEGENDS, AND FAIRY TALES – A CASE STUDY OF THE GAME ‘BLACK MYTH: WUKONG’
Milan Vujić, Đorđe Stojanović, Borko Milaš: THE IMPACT OF CULTURAL TOURISM ATTRACTIONS ON THE DEVELOPMENT OF CREATIVE INDUSTRIES IN THE CITY OF VALJEVO
Maja Šteković: FROM QUIET FARMS TO TOURIST HUB: HOW THE FILM INDUSTRY TRANSFORMED AMISH COMMUNITIES INTO TOURIST CULTURAL AND CULINARY HOTSPOTS
Ivana Lončar: SHOULD WE BE AFRAID OR SHOULD WE EMBRACE ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY INDUSTRY?
Aleksandar Božić, Miloš Zrnić, Vuk Gogić: ARTIFICIAL INTELLIGENCE, ROBOTS AND SERVICE AUTOMATION IN RESTAURANT BUSINESS: AVAILABILITY OF SCIENTIFIC DATA
Branka Rodić, Anđelka Štilić, Lazar Marković: ARTIFICIAL INTELLIGENCE-DRIVEN INNOVATIONS IN HEALTH TOURISM AND HOSPITALITY: A REVIEW OF BENEFITS AND CHALLENGES
Željko Trezner, Biljana Aksentijević, Dušan Komlenac: INNOVET APPLICATION AS A DIGITAL INNOVATION IN TOURISM AND HOSPITALITY FOR EDUCATION IN VOCATIONAL SCHOOLS
Đorđe Makuljević, Nemanja Filipović, Nikola Radivojević: THE IMPACT OF AI IN THE HOTEL INDUSTRY ON THE SATISFACTION OF HOTEL GUESTS
Violeta Tošić, Milana Borković, Ljiljana Jovčić: PERSONALIZATION, SECURITY AND BUSINESS OPTIMIZATION IN TOURISM THROUGH THE APPLICATION OF ARTIFICIAL INTELLIGENCE
Miloš Nicić, Anđelka Štilić: TRANSFORMATIVE ROLE OF INFORMATION TECHNOLOGY IN ENHANCING PERSONALIZATION, SECURITY AND CUSTOMER ENGAGEMENT IN TOURISM LOYALTY PROGRAMS
Vuk Gogić, Aleksandar Božić: RESTAURANT EMPLOYEE ATTITUDES TOWARD CONTEMPORARY TRENDS IN HOSPITALITY AND GASTRONOMY IN PLJEVLJA (MONTENEGRO)
Dragana Stanisavljević, Zvonko Zlatanović, Dragan Veličković: SERBIA AS A GASTRONOMIC AND TOURIST DESTINATION
Dragana Stanisavljević, Goran Perić, Predrag Ilić: GASTRONOMIC PRODUCTS AS A DRIVER FOR TOURISM DEVELOPMENT
Marko Gams: TASTING LOCAL INDUSTRIAL HERITAGE THROUGH GASTRONOMIC SOUVENIRS: CASE STUDY ŠALEŠKA VALLEY
Tamara Vujić, Danijela Stojanović, Djordje Stojanović: THE SIGNIFICANCE AND APPLICATION OF INNOVATIONS IN GASTRONOMY
Daniela Angelina Jelinčić: CREATIVE INDUSTRIES IN THE GASTRONOMY SECTOR: THE SCIENCE AND ART OF INFLUENCING THE FLAVOR