Creative Industries in the Sector of
Tourism and Hospitality
Challenges and Perspectives
Belgrade
Belgrade
Welcome to CASB
Welcome to CASB
Welcome to the Second International Conference CASB2025: Creative Industries in the Sector of Tourism and Hospitality – Challenges and Perspectives, organized by the Academy of Applied Studies Belgrade and the Department of Geography, Tourism and Hotel Management at the Faculty of Sciences, Novi Sad, supported by Ministry of Education of the Republic of Serbia, Ministry of Tourism and Youth of the Republic of Serbia, Tourism Organization of Serbia, Tourism Organization of Belgrade, and Tourism College of Zhejiang (TCZJ), Hangzhou, China.
In the field of tourism and hospitality, creative industries offer a wide range of opportunities for enhancing business activities, simultaneously contributing to the preservation of local heritage and tradition, creating new workplaces, increasing the diversity and quality of all resources along with the attractiveness of tourist destinations. Furthermore, they are a part of the world strategy for attaining goals in the Agenda of Sustainable Development until 2030. Consequently, in line with the fact that global changes and events influence tourist trends, as well as demand for products and services in the field of tourism and hospitality, the significance of the analysis and the application of creative solutions in these sectors is evident. As innovation is a result of creativity, it is necessary to incorporate creativity as an integral part of the education process in the education system, producing skills and knowledge which are necessary for the future. Recognizing these tendencies, the international scientific conference CASB2025 is designed as a place for networking of domestic and international experts, with the aim of sharing experience and examples of good practice in the field of application of creative industries solutions in tourism and hospitality. The final goal is to contribute not only to the general development of creative economy but also to the education sector as a necessary precondition for the development of the local society in general. Thus, it is our honour to invite you to take part in the conference and help us achieve our goals.
In the field of tourism and hospitality, creative industries offer a wide range of opportunities for enhancing business activities, simultaneously contributing to the preservation of local heritage and tradition, creating new workplaces, increasing the diversity and quality of all resources along with the attractiveness of tourist destinations. Furthermore, they are a part of the world strategy for attaining goals in the Agenda of Sustainable Development until 2030. Consequently, in line with the fact that global changes and events influence tourist trends, as well as demand for products and services in the field of tourism and hospitality, the significance of the analysis and the application of creative solutions in these sectors is evident. As innovation is a result of creativity, it is necessary to incorporate creativity as an integral part of the education process in the education system, producing skills and knowledge which are necessary for the future. Recognizing these tendencies, the international scientific conference CASB2025 is designed as a place for networking of domestic and international experts, with the aim of sharing experience and examples of good practice in the field of application of creative industries solutions in tourism and hospitality. The final goal is to contribute not only to the general development of creative economy but also to the education sector as a necessary precondition for the development of the local society in general. Thus, it is our honour to invite you to take part in the conference and help us achieve our goals.
TIME AND VENUE
TIME AND VENUE
28TH-29TH MARCH 2025 HOTEL CROWNE PLAZA, BELGRADE
28TH-29TH MARCH 2025 HOTEL CROWNE PLAZA, BELGRADE
Keynote speakers
KEYNOTE speakers
From Inspiration to Innovation: How AI is Shaping the Future of Travel Experiences
Prof (FH) Mag Christian Maurer is Head of the Institute for Marketing, and Wine Business, and Programme Director for the Master Programme Marketing at the IMC University of Applied Sciences Krems, Austria. He is best-described as an active and passionate teacher and researcher, who is consistently striving for innovation and implementation of new approaches and tools in tourism development. Characterised by his teaching approach, Christian strives to combine theory and practice, thus being a champion of integrating “real-life projects” into teaching. As a true ambassador in the field of e-tourism and digital marketing, he is a sought-after presenter at international conference events. Convinced that the seeds of passion for research should be linked to Higher Education in Tourism, in 2013 Christian initiated the annual International Student Conference in Tourism Research (ISCONTOUR). This ongoing initiative promotes academic research in tourism and continues to raise awareness worldwide of the necessity for research in tourism amongst students, graduates and professionals, as well as enhances the inter-linkage of research and practice orientation in Higher Education in Tourism.Following studies at the University of Vienna in Austria and the University of Hull in England, Christian has been a full-time Professor at IMC University of Applied Sciences Krems since 2005. He is well-published and has presented at numerous international conferences and workshops demonstrating his expertise and ongoing contribution to strengthening ties between tourism education and industry through research and practice orientation.
More information: https://research.imc.ac.at/en/persons/christian-maurer
Creative Industries in the Gastronomy Sector: The Science and Art of Influencing the Flavor
Dr Daniela Angelina Jelinčić is a senior research adviser/full professor employed by the Institute for International Relations (IRMO) in Zagreb, Croatia. Her specific interests are in cultural tourism, cultural heritage management, cultural/creative industries, cultural policy, creativity, experience economy, and social innovations. She was a Fulbright visiting researcher (2019/2020) at the University of Georgia. As an adjunct professor, she teaches at the University of Zagreb, Zagreb School of Business, Edward Bernays University of Applied Sciences in Zagreb, and occasionally at the Helsinki University of Arts and at the UNESCO Chair for Cultural Heritage Management and Sustainable Development, Institute for Advanced Studies (iASK) in Köszeg, Hungary. She has authored or edited several scientific books, articles, book chapters, studies and strategic documents, served as the Council of Europe expert for cultural tourism and coordinated or participated in a number of interdisciplinary research projects.
Creative ride on a bumpy road to wasteless tourism: behavior change, not awareness will pave the road
Dr Emil Juvan is an associate professor of Business and Organizational sciences in tourism at the Faculty of Tourism Studies Turistica, University of Primorska, where he holds a full time teaching position from 2005 onward. Between 2008 and 2010, he was also a visiting lecturer at The University Center Cesar Ritz in Switzerland. His entire formal education was within the field of hospitality and tourism at schools in Slovenia, United States of America and Australia. In 2015, he completed PhD studies at The University of Queensland (The UQ Business School), before that he gained a Master of Science degree (FDV, University of Ljubljana) and a Master of Tourism degree (FTŠ, University of Primorska). Emil’s research focus is development and management of tourist destinations and reducing negative environmental impacts of tourism. Using observational and experimental research methods, he is developing and testing interventions for reducing environmental impacts of tourism, mostly food waste. Emil is a member of the Strategic council for tourism with Slovenian Ministry of Economy, Tourism and Sport, member of Expert group for Green Scheme of Slovenian Tourism with Slovenian Tourist Board and member of Tourism 4 Tomorrow Expert group with DG Growth (European Commission). He is also active in the field of internationalization of the Slovenian higher education system, where he promotes networking between Slovenian and respected researchers outside Slovenia. He authored or co-authored several scientific papers published in leading international journals from the field of Hospitality and Tourism, a textbook, scientific, and professional monographs.
More information: https://www.turistica.si/en/emil-juvan