In the field of tourism and hospitality, creative industries offer a wide range of opportunities for enhancing business activities, simultaneously contributing to the preservation of local heritage and tradition, creating new workplaces, increasing the diversity and quality of all resources along with the attractiveness of tourist destinations. Furthermore, they are a part of the world strategy for attaining goals in the Agenda of Sustainable Development until 2030. Consequently, in line with the fact that global changes and events influence tourist trends, as well as demand for products and services in the field of tourism and hospitality, the significance of the analysis and the application of creative solutions in these sectors is evident. As innovation is a result of creativity, it is necessary to incorporate creativity as an integral part of the education process in the education system, producing skills and knowledge which are necessary for the future. Recognizing these tendencies, the international scientific conference CASB2025 is designed as a place for networking of domestic and international experts, with the aim of sharing experience and examples of good practice in the field of application of creative industries solutions in tourism and hospitality. The final goal is to contribute not only to the general development of creative economy but also to the education sector as a necessary precondition for the development of the local society in general. Thus, it is our honour to invite you to take part in the conference and help us achieve our goals.