28th March 2025, FRIDAY

9.00-10.00 Participant registration

10.00 Opening of the Conference

Moderator: Dr Andrea Žerajić, Professor of Applied Studies

• Dr Georgi Genov, Professor of Applied Studies, President of the Senate of the Academy of Applied Studies Belgrade
• Dr Lazar Lazić, Full Professor, Head of the Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University Novi Sad
• Dr Aleksandar Jović, Assistant Minister of Higher Education, Ministry of Education of the Republic of Serbia
• Višnja Rakić, Acting Assistant Minister, Ministry of Tourism and Youth of the Republic of Serbia
• Marija Labović, Director, Tourism Organisation of Serbia (TOS)
• Du Lanxiao, President, Tourism College of Zheijang, China
• Dr sci. med. Danijela Pecarski, Professor of Applied Studies, President of the Academy of Applied Studies Belgrade

10.50-11.00 Folkloric dance performance, Academic Society “Novi Beograd” of the College of Tourism Belgrade

11.00 Panel discussion “Creative Industry and the Development of Tourism and Hospitality in Serbia”

Moderator: dr Renata Pindžo, Professor of Applied Studies/FIC Serbia Communication Director

• Andrej Sovrović, General Manager, Delta Hospitality
• Zoran Arsenović, General Manager, KonTiki Travel
• Miloš Milovanović, Gaining Edge, Partner
• Ivan Petrović, President of Managing Board – EXIT Foundation
• Ana Ilić, Managing Director, Ložionica ltd., Serbia Creates National Platform

12.00 Coffee break

12.30-14.00 Keynote lectures

Moderator: Dr Andrea Žerajić, Professor of Applied Studies

• Prof. (FH) Mag Christian Maurer, Full Professor, IMC University of Applied Sciences, Krems, Austria – ‘’From Inspiration to Innovation: How AI is Shaping the Future of Travel Experiences’’
• Dr Daniela Angelina Jelinčić, Senior Research Adviser, Institute for International Relations (IRMO) Zagreb, Croatia – ‘’Creative Industries in the Gastronomy Sector: The Science and Art of Influencing the Flavor’’
• Dr Emil Juvan, Associate Professor, Dean of the Faculty of Tourism Studies – Turistica, University of Primorska – ‘’Creative Ride on a Bumpy Road to Wasteless Tourism: Behavior Change, Not Awareness Will Pave the Road’’

14.00-15.00 Buffet lunch

15.00-17.40 Presentation sessions

Moderator: Dr Bojana Plemić, Professor of Applied Studies

15.00 Wu Li-jun 

Reshaping the Cultural Landscape of Tourism: In-Depth Exploration and Revival of Myths, Legends and Fairy Tales  – A Case Study of the Game “Black Myth: Wukong”

15.10 Natalija Minić

The Benefits for the Local Community from Creating Pop Cultural Destination Brands

15.20 Marija Nikolić, Jasmina Arsenijević, Ivana Vasić

The Tourism Potential of Rural Events: Understanding Visitors’ Motives and Behaviour

15.30 Maja Šteković

From Quiet Farms to Tourist Hub: How the Film Industry Transformed Amish Communities into Tourist, Cultural and Culinary Hotspots 

15.40 Snežana Bajić, Sara Milošević

Contemporary Structures in the Meaning of Architourism

15.50-16.05 Break

 16.05 Nevenka Popović-Šević, Jelisaveta Vučković, Maja Ćosić

Creative Industries and Luxury Tourism

16.15 Snežana Bajić, Sara Milošević

Construction of Football Stadiums – Challenges and Opportunities

16.25 Ismet Karatas, Umit Sengel

Turkey’s Tourism in the Context of Destination Safety and Earthquake Risk

16.35 Predrag Todorov

Development of Sustainable Tourism Products through Ecotourism Guiding and Education: A Case Study of the ‘’Jevremovac’’ Botanical Garden

16.45 Đurđica Perović, Tatjana Stanovčić, Mileva Manojlović         

Organizational Culture and Green Hotels – Innovative Concepts in Sustainable Management Practise – Insights from Montenegro

16.55-17.10 Break

Moderator: Dr Ana Kalušević, Professor of Applied Studies

17.10 Vesna Alivojvodić, Aleksandra Vučinić, Strahinja Čukić, Marija Despotović

Navigating Food Waste Reduction in the Serbian Hospitality Sector: A Case Study of Hotels’ Food Waste Valorisation        

17.20 Vuk Gogić, Aleksandar Božić

Restaurant Employee Attitudes toward Contemporary Trends in Hospitality and Gastronomy  in Pljevlja

17.30 Ivan Kožić, Ivan Sever, Ivo Beroš (online presentation)

Application of AI in Tourism Sentiment Analysis

 17.40-18.00 Poster presentations

Moderator: Dr Ana Kalušević, Professor of Applied Studies

-Sara Stanić Jovanović, Aleksandar Ivanovski, Nevena Miletović

The Municipality of Aranđelovac as an Example of Good Practice for a Sustainable Tourist Destination

– Duško Vujačić, Đurđica Perović, Olivera Vlahović
Potential for Developing Lake Otilovićko as a Day Trip Tourism Destination

-Aleksandar Božić, Miloš Zrnić, Vuk Gogić

Artificial Intelligence, Robots and Service Automation in Restaurant Business: Availability of Scientific Data       

-Branka Rodić, Anđelka Štilić, Lazar Marković

Artificial Intelligence – Driven Innovations in Health Tourism and Hospitality: A Review of  Benefits and Challenges

 20.00 Gala dinner

29th March 2025, SATURDAY

10.00-13.00 Professional workshop „From Idea to Practice: Designing of Sustainable and Authentic Tourism Products“

Lecturer: MSc Predrag Todorov

• 10.00-11.00 Lecture
• 11.00-11.30 Coffee break
• 11.30-12.30 Mentoring in groups
• 12.30-13.00 Evaluation and certificates awarding ceremony

13.30 Closing of the Conference