The main goal of the paper is to explore the potential of rehabilitation private centers in Belgrade and their significant role in the development of medical tourism in Serbia. The paper investigates the growing global trend of medical tourism, with a particular focus on rehabilitation services, which attract international patients seeking specialized treatments and recovery programs. It examines the strengths of Belgrade rehabilitation centers, including advanced medical technologies, highly trained professionals, and tailored treatment options that meet the needs of diverse patient demographics. By analyzing the infrastructure, accessibility, and quality of care offered, the study highlights the opportunities for Belgrade to position itself as a prominent medical tourism destination. Furthermore, the economic indicator and identification of key challenges and strategies for increasing the competitiveness of rehabilitation centers on the international market of medical tourism are discussed.