Assistive technology (AT) is any item, piece of equipment, software program, or product system that is used to increase, maintain, or improve the functional capabilities of persons with disabilities. AT helps people who have difficulty speaking, typing, writing, remembering, pointing, seeing, hearing, learning, walking, and many other things. Different disabilities require different assistive technologies (ATIA, 2024). Technology improves our lives every day, and for certain types of accessible tourism consumers, it is crucial because, through numerous innovations, it provides them with mobility, adaptive equipment fordaily functioning, and a variety of devices that allow them to live and work independently. Carefully selected and integrated means of assistive technology greatly influence the quality of life, independence and self-confidence of the users who need them, and enable them to be socially included and meet almost all their needs. In a world where high-speed Wi-Fi is a basic expectation and AI-driven chatbots are considered as potential champions of visitor delight, the hotel sector is definitely welcoming the technological wave with open arms. By making small changes, like implementing digital tools and assistive technology this great potential market can be unlocked.