AI technology is changing the practice of providing healthcare services to travelers or patients by making it personalized and easier to manage information. This paper seeks to sum up the importance of AI in the medical tourism and hospitality industry in a more detailed way. In particular, we seek to find out how AI approaches can improve health tourism and hospitality in the fields of patient care and management, marketing and personalization of medical services, customer service, appointment scheduling, and the administration of business operations. We focus on the most important AI technologies often used in the tourism and hotel industry: ChatGPT, robots, and systems for facial recognition. We outline the ethical issues of using AI technology in health tourism, including privacy issues concerning data, as well as bias algorithms. At the end of the paper, we examine the interdependence of AI and ethical issues and how they will shape the development of health tourism and the hospitality business in the future. We point out to the need for the balance between business, consumers, trust, safety, and regulation of technology to realize the social and economic benefits of the industry.