Food is one of the four basic human needs. Today, in an environment craving for experiences, however, it is not only about what we eat but if a meal offers us a psychological satisfaction. Experience economy studies successful and/or increased consumption of products/services by creating associated experiences, and along that line gastronomy sector has a lot to offer. Experience design relieson the stimulation of all the five senses (Pine and Gilmore, 2011), making food experiences a reliable partner in achieving psychological satisfaction of a consumer due to the fact that we eat not only with our mouths, but also with our eyes, ears, nose and tongue. Creative industries have powerful tools for experience design, whereas visual elements (e.g. photography, film, visual arts) serve the sense of sight in food consumption, aural ones (e.g. music, storytelling) impact the sense of hearing. Some of them (e.g. design, architecture, crafts) may even influence our purchase decisions or increased consumption, or show the importance of food in our everyday lives (e.g. language and text). While these facts are already used in the gastronomy business in the presentation of food, accompanying musical background, restaurant design, etc., it is less known that applying some creative industry-related tricks can be used in the enhancement of the flavor or changing the perception of what we eat and feel. This article focuses on the scientific foundations and practical application of the use of creating industries on the sense-related and emotional food experiences to ensure sustainable and competitive offer.