In a world of increasing competition, railway companies must implement innovative marketing strategies to attract tourists and improve the customer experience. This paper analyzes successful examples of digital marketing, social networks and storytelling that contributed to strengthening the brand of railway services. In addition to marketing strategies, a review of financial models that enable the sustainability and development of creative tourism projects was also made. Public and private partnerships, as well as alternative sources of financing, are the key tools for the implementation of these initiatives. Exploring the synergy between marketing and finance, it shows how creative approaches can increase the profitability of railway companies, while at the same time contributing to the local economy. Recommendations for the integration of innovative marketing and financial strategies are given, with the aim of strengthening the competitiveness of railway tourism at the global level. This analysis provides an insight into the potential of railways as an engine of creative tourism and economic revitalization.