In recent years, the cooperation between China and Serbia in the field of tourism has become increasingly close, thanks to the stable political relations and deepening economic and trade cooperation between the two countries. As an important partner of the Belt and Road Initiative, Serbia plays a key role in the connectivity and regional cooperation promoted by China. The two governments attach great importance to the development of tourism and have introduced a series of policies and measures to promote tourism exchanges. From the perspective of cultural innovation, this paper discusses the cooperation potential of China and Serbia in the innovation of seaside vacation tourism based on the successful case of China’s Aranya Hotel, so as to achieve the complementarity of tourism resources, promote cultural exchanges and integration, improve the quality of their own tourism services, achieve the diversified development of the tourism market, jointly promote the prosperity and development of tourism, and achieve mutual benefit and win-win situation.