Artificial Intelligence (AI) is significantly influencing the development of tourism, bringing numerous advantages to both travelers and the industry. AI enables a personalized approach by analyzing user behavior and needs so as to offer recommendations tailored to individual preferences. It simplifies trip planning for travelers by providing information about the best routes, accommodation, and attractions. Chat bots, one of the most well-known applications of AI, facilitate real-time support, stream line communication, and reduce operational costs. Additionally, advanced data processing aids in better price management and tracking tourism trends. Language barriers are minimized through translation technologies and natural language processing, contributing to an enhanced traveler experience worldwide. Furthermore, AI is utilized for organizing activities, optimizing routes, and improving services. However, challenges such as data privacy protection and the lack of personal touch remain relevant. Many tourism companies, including airlines and booking platforms, successfully implement AI to enhance customer experience and improve operational efficiency. The development of AI continues to transform tourism, introducing innovations that increase service accessibility, customer satisfaction, and competitiveness in this rapidly growing industry.