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Conference Proceedings CASB 25

The Second International Conference CASB2025

Creative Industries in the Sector of Tourism and Hospitality

Challenges and Perspectives

PROCEEDINGS OF PAPERS

28th-29th march 2025

Belgrade, SERBIA

ISBN 978-86-6176-112-6

Daniela Angelina Jelinčić: CREATIVE INDUSTRIES IN THE GASTRONOMY SECTOR: THE SCIENCE AND ART OF INFLUENCING THE FLAVOR

Miloš Zrnić: EXPLORING GASTRONOMY TOURISM: A CASE STUDY OF ZORNIĆA KUĆA

Tamara Vujić, Danijela Stojanović, Djordje Stojanović: THE SIGNIFICANCE AND APPLICATION OF INNOVATIONS IN GASTRONOMY

Marko Gams: TASTING LOCAL INDUSTRIAL HERITAGE THROUGH GASTRONOMIC SOUVENIRS: CASE STUDY ŠALEŠKA VALLEY

Dragana Stanisavljević, Goran Perić, Predrag Ilić: GASTRONOMIC PRODUCTS AS A DRIVER FOR TOURISM DEVELOPMENT

Dragana Stanisavljević, Zvonko Zlatanović, Dragan Veličković: SERBIA AS A GASTRONOMIC AND TOURIST DESTINATION

Vuk Gogić, Aleksandar Božić: RESTAURANT EMPLOYEE ATTITUDES TOWARD CONTEMPORARY TRENDS IN HOSPITALITY AND GASTRONOMY IN PLJEVLJA (MONTENEGRO)

Jelena Jević, Goran Jević: APPLICATION OF THE ASSISTIVE TECHNOLOGY IN HOTEL INDUSTRY

Miloš Nicić, Anđelka Štilić: TRANSFORMATIVE ROLE OF INFORMATION TECHNOLOGY IN ENHANCING PERSONALIZATION, SECURITY AND CUSTOMER ENGAGEMENT IN TOURISM LOYALTY PROGRAMS

Violeta Tošić, Milana Borković, Ljiljana Jovčić: PERSONALIZATION, SECURITY AND BUSINESS OPTIMIZATION IN TOURISM THROUGH THE APPLICATION OF ARTIFICIAL INTELLIGENCE

Đorđe Makuljević, Nemanja Filipović, Nikola Radivojević: THE IMPACT OF AI IN THE HOTEL INDUSTRY ON THE SATISFACTION OF HOTEL GUESTS

Ivan Kožić, Ivan Sever, Ivo Beroš: APPLICATION OF AI IN TOURISM SENTIMENT ANALYSIS

Željko Trezner, Biljana Aksentijević, Dušan Komlenac: INNOVET APPLICATION AS A DIGITAL INNOVATION IN TOURISM AND HOSPITALITY FOR EDUCATION IN VOCATIONAL SCHOOLS

Branka Rodić, Anđelka Štilić, Lazar Marković: ARTIFICIAL INTELLIGENCE-DRIVEN INNOVATIONS IN HEALTH TOURISM AND HOSPITALITY: A REVIEW OF BENEFITS AND CHALLENGES

Aleksandar Božić, Miloš Zrnić, Vuk Gogić: ARTIFICIAL INTELLIGENCE, ROBOTS AND SERVICE AUTOMATION IN RESTAURANT BUSINESS: AVAILABILITY OF SCIENTIFIC DATA

Ivana Lončar: SHOULD WE BE AFRAID OR SHOULD WE EMBRACE ARTIFICIAL INTELLIGENCE IN TOURISM AND HOSPITALITY INDUSTRY?

Maja Šteković: FROM QUIET FARMS TO TOURIST HUB: HOW THE FILM INDUSTRY TRANSFORMED AMISH COMMUNITIES INTO TOURIST CULTURAL AND CULINARY HOTSPOTS

Milan Vujić, Đorđe Stojanović, Borko Milaš: THE IMPACT OF CULTURAL TOURISM ATTRACTIONS ON THE DEVELOPMENT OF CREATIVE INDUSTRIES IN THE CITY OF VALJEVO

Wu Li-Jun: RESHAPING THE CULTURAL LANDSCAPE OF TOU0RISM: IN-DEPTH EXPLORATION AND REVIVAL OF MYTHS, LEGENDS, AND FAIRY TALES – A CASE STUDY OF THE GAME ‘BLACK MYTH: WUKONG’

Natalija Minić: THE BENEFITS FOR THE LOCAL COMMUNITY FROM CREATING POP CULTURAL TOURISM DESTINATION BRANDS

Аlenka Divjak, Lea-Marija Colarič-Jakše: THE BATTLE OF THE FRIGID RIVER: HISTORY AND STORYTELLING IN THE VIPAVA VALLEY, SLOVENIA

Natalija Gaković, Predrag Maksić, Nebojša Ćurčić: THE ROLE OF POSTMODERN DESIGN IN THE PROMOTION OF THE TOURIST ATTRACTION “PIAZZA D’ITALIA”, NEW ORLEANS

Marko Gams: THE IMPACTS OF FILM TOURISM ON EMERGING DESTINATIONS: FROM KAZAKHSTAN TO THE BALTICS

Predrag Todorov: INNOVATIONS IN SUSTAINABLE CULTURAL TOURISM IN BELGRADE: THE DIGITAL TRANSFORMATION OF MUSEUMS

Xiaoli Zhang: CRAFTING DESTINATION IMAGE: A SEMIOTIC EXPLORATION OF YUCUN VILLAGE’S LINGUISTIC LANDSCAPE

Emilija Lipovšek: CREATIVE SPACES IN BRIXTON, LONDON

Marija Nikolić, Jasmina Arsenijević, Ivana Vasić: THE TOURISM POTENTIAL OF RURAL MANIFESTATIONS: UNDERSTANDING VISITORS ’MOTIVES AND BEHAVIOUR

Marija Najdić, Bojana Plemić, Renata Pindžo: EUROPEAN REGULATIONS AND CULTURAL HERITAGE INTERPRETATION

Snežana Bajić, Sara Milošević: CONTEMPORARY STRUCTURES IN ARCHITOURISM

Ge Tingting: SEASIDE VACATION TOURISM AND CULTURAL INNOVATION: INSPIRATION OF CHINA’S ARANYA HOTEL TO SERBIA’S TOURISM INDUSTRY

Sara Stanić Jovanović, Aleksandar Ivanovski, Nevena Miletović: THE MUNICIPALITY OF ARANĐELOVAC AS AN EXAMPLE OF GOOD PRACTICE FOR A SUSTAINABLE TOURIST DESTINATION

Slobodan Čavić, Svetlana Marković, Miloš Zrnić: THE ROLE OF TOURIST DESTINATION BRAND MANAGEMENT ON THE EXAMPLE OF GASTRONOMIC DESTINATION VOJVODINA IN THE ANALYSIS OF BRAND NETWORK VALUE

Predrag Todorov: DEVELOPMENT OF SUSTAINABLE TOURISM PRODUCTS THROUGH ECOTOURISM GUIDING AND EDUCATION: A CASE STUDY OF THE „JEVREMOVAC” BOTANICAL GARDEN

Duško Vujačić, Đurđica Perović, Olivera Vlahović: POTENTIAL FOR DEVELOPING LAKE OTILOVICKO AS A DAY TRIP TOURIST DESTINATION

Đurđica Perović, Tatjana Stanovčić, Mileva Manojlović: ORGANIZATIONAL CULTURE AND GREEN HOTELS – INNOVATIVE CONCEPTS IN SUSTAINABLE MANAGEMENT PRACTICES – INSIGHTS FROM MONTENEGRO

Ismet Karatas, Umit Sengel: TURKEY’S TOURISM IN THE CONTEXT OF DESTINATION SAFETY AND EARTHQUAKE RISK

Marija Trajkov, Marija Najdić, Milan Ilić, Danijela Pecarski: THE POTENTIAL OF REHABILITATION PRIVATE CENTERS IN BELGRADE AND THEIR ROLE IN THE DEVELOPMENT OF MEDICAL TOURISM

Natalia Solovjova, Ljiljana Crnčević Radović, Đorđe Popović: INNOVATIONS IN LEGAL PROCEDURES FOR SPA SERVICES IN SERBIA: CASE STUDY OF BANJA KOVILJAČA SPA

Vesna Alivojvodić, Aleksandra Vučinić, Strahinja Čukić, Marija Despotović: NAVIGATING FOOD WASTE REDUCTION IN THE SERBIAN HOSPITALITY SECTOR: A CASE STUDY OF HOTELS’ FOOD WASTE VALORISATION

Miroslava Petrevska, Ivana Petrevska: MARKETING AND ADVERTISING INDUSTRY IN TOURISM DEVELOPMENT

Snežana Bajić, Sara Milošević: CONSTRUCTION OF FOOTBALL STADIUMS – CHALLENGES AND OPPORTUNITIES

Mirjana Ilić, Milica Obradović, Jasmina Leković: INVESTMENT STRATEGIES IN CREATIVE TOURISM: EXPLORING THE FINANCIAL VIABILITY OF CULTURAL EXPERIENCES

Nevenka Popović Šević, Jelisaveta Vučković, Maja Ćosić: CREATIVE INDUSTRIES AND LUXURY TOURISM

Filip Marković: MARKETING AND FINANCE IN RAIL TOURISM: CREATIVE APPROACHES FOR ECONOMIC GROWTH

Nataša Simeunović Bajić, Aleksandra Terzić: URBEX COMMUNICATION AND CREATIVE INDUSTRIES: FROM ANTI-TOURISM TO EMBRACING TOURISM’S POSSIBILITIES

Jelena Petrović, Duško Petrović, Nemanja Filipović: CAUSALITY BETWEEN BRAND EQUITY OF TOURIST DESTINATIONS AND TRAVEL INTENTIONS

Milena Vukić, Ksenija Vukić, Veljko Jovanović: ATTITUDES OF STUDENTS TOWARDS START-UP BUSINESS IN SERBIA

Milina Kosanović: THE IMPORTANCE OF VISUAL ELEMENTS IN DIGITAL LEARNING ENVIRONMENT IN ESP CLASSROOM

Andrea Žerajić, Petar Minić, Lazar Miković: THE IMPACT OF DIGITALIZATION ON FOREIGN LANGUAGE KNOWLEDGE ASSESSMENT IN HIGHER VOCATIONAL EDUCATION

Mihaela Lazović: LINGUISTIC ERRORS IN ENGLISH FOR PROFESSIONAL COMMUNICATION WITHIN TOURISM, HOSPITALITY AND GASTRONOMY: A CORPUS-BASED ANALYSIS

Jelena Krstić, Goran Stojanović: EVALUATION OF ADVANTAGES AND CHALLENGES IN TELEPSYCHIATRY

Jasmina Bašić, Dragana Dragaš Milovanović, Danka Tešić, Danijela Pecarski: TELEMEDICINE PERSPECTIVES ON PATIENT’S WELLBEING IN SERBIA

Ljiljana Šimpraga, Dragana Kljajić, Gordana Grbić: HEALTH TOURISM FROM THE PERSPECTIVE OF HEALTHCARE STUDENTS

Dubravka Marinović, Dragana Dragaš Milovanović, Veroslava Stanković: SPA THERAPY IN THE REHABILITATION OF POST COVID SYNDROME

Marijana Šašić, Slađana Đukić, Mila Filipović: FIXED ORTHODONTIC APPLIANCES AND FACIAL AESTHETICS

Jasmina Bašić, Dragana Dragaš Milovanović, Slavica Krsmanović: AIR POLLUTION AS A RISK FACTOR FOR HEALTH AND WELL BEING: INSIGHTS FROM BELGRADE AND KOPAONIK

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Conference Proceedings CASB 25

PROCEEDINGS OF PAPERS

28th-29th march 2025

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